Branding
Colors
The official ASSP palette and two optional event reference colors.
Use green, gold, and black as the main palette, with white and grey as supporting colors. Official colors are the default.
| Color | HEX | Status |
|---|---|---|
| Dark Green | #006435 | Official primary |
| Gold | #FFCB05 | Official primary |
| Black | #000000 | Official primary |
| Grey | #7E7F83 | Official secondary |
| White | #FFFFFF | Official secondary |
| Event Navy | #04335E | Sampled reference; not official |
| Event Orange | #E35B12 | Sampled reference; not official |
Event Navy and Event Orange were sampled from one October 2025 Greater Boston flyer. They are optional reference colors, not ASSP brand colors.
Color data note
The official PDF lists dark green HEX #006435 but RGB 0, 101, 54. These do not exactly match. Digital files in this kit use the published HEX value (RGB 0, 100, 53). For print production, refer to the original guide and confirm with the printer.