ASSP Leader Toolkit
Branding

Typography and logo

Fonts, the logo file, and the rules for using it.

Typography

Ingra is the official family; use it when licensed and available. Use Arial when Ingra is unavailable or for shared editable documents. Prefer sentence case for body copy and readable, concise headlines.

Download the original ASSP website logo (PNG, 358 × 124 px)

This is the general ASSP logo, not a community lockup. A Manufacturing Practice Specialty logo and vector/print masters have not been supplied. Do not generate a substitute shield or assemble an unofficial community logo.

  • Use the full-color logo by default, on a light background, away from busy imagery.
  • Keep logos in their original proportions and colors. Never redraw or recolor them.
  • Many 2025–2026 example flyers use a black-and-white shield. The official guide reserves black and white for when color is not available; don't copy that treatment.
  • The website PNG is small. For large print work, supply a high-resolution logo.

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