ASSP Leader Toolkit
Branding

Event brief

Collect these details before creating event materials.

Keep missing facts out of publication copy and flag them separately. Fill this in, then paste it into any of the marketing prompts.

Event brief
Event title:
Hosting chapter/practice/region:
Date and year:
Start and end time with time zone:
Virtual platform or physical location:
Speaker name, title, organization:
Approved headshot and biography:
Description:
Three discussion points:
Cost:
Registration URL and deadline:
CEUs, if confirmed:
Partners and supplied logos:
Materials needed:

Creation instructions for assistants

Read the Branding section before creating materials. Use the official palette by default, supplied original logos, and Arial if Ingra is unavailable. Adapt tone to the Examples while keeping all factual claims tied to the event brief. Use a conversational invitation for coffee chats. Produce website copy, a LinkedIn announcement and reminder, an email invitation and reminder, and a flyer. Keep missing facts out of publication copy and flag them separately.

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