Branding
Layout rules
How to lay out a flyer, post, or email so it is clear and accurate.
- One clear event title, then date/time, speaker, and registration.
- One main message per graphic and one clear next step: register, join, volunteer, or learn more.
- Use black on gold, white on green, or black on white for readable text.
- Keep the host separate from the speaker's employer.
- Include time zone and registration link in every channel.
- Confirm platform, duration, cost, and CEUs; never infer missing details.
- Use actual speaker photos only when supplied or verified.